ABSTRACT
The coronavirus disease 2019 (COVID-19) pandemic has undoubtedly affected some trends in an irreversible way but will probably not impact significantly on certain aspects of cross-border higher education. Old and new challenges are reshaping the concept of international education, posing particular stress on the social dimension of the learning experience. This chapter uses the case of 'ESCP Business School', a truly international business school, headquartered in Paris, with seven campuses across six different European cities. The analysis of the multi-campus model of ESCP, as well as its innovative and unique pedagogical model with a specific focus on its approach during and immediately after the COVID-19 pandemic, could suggest potential paths to enhance student learning, and intercultural and social experience in a hybrid pedagogical setting for the next-normal. © The Author(s), under exclusive license to Springer Nature Switzerland AG 2022.